With the advancements in the technology sector, information can be accessed easily. Powerful and sophisticated search engines E.g. Google has greatly helped consumers to search for information from the internet with much ease.
Studies also show that 67% of people greatly depend on online reviews on sites like before purchasing an appliance, smartphone, an automobile or even when picking a restaurant. Despite the importance of online reviews, people still undergo the agony of acquiring good reviews from the Internet. Below is a guide on a guide to reading good online reviews.
Reading online reviews
Average User Reviews
In several cases, average ratings do not reflect quality measures. A 4-star product and a 3-star may fail to have any significant differences. Some businesses have also been accused of manipulating the user reviews themselves to seek average ratings hence giving phony positive and negative reviews. Avoid products with average user ratings, since they are based on fewer reviews and high discrepancy.
Biased User Reviews
Online reviews may be grounded on a biased group of customers. Most commonly it will be filled by actual customers who are boasting about their knowledge of the product and others who are moaning about it. One should avoid such reviews; this may fail to provide with comprehensive information about the product. On a positive light, you can use tools such as Fakespot and ReviewMeta to sift through biased reviews.
Look out for the Latest Reviews
Fresh reviews will help provide the latest information about the product. Before making your final decision ensure you check out a couple of them, they will help in building your trust on the product or service in question.
Too Much Reviewer Detail
You should avoid reviews that give too much about the reviewer. This could be a warning of hired public relations organization giving themselves or hired to provide fake reviews to target a certain group of people.
Quality user reviews always focus on the important features of a product or service, whether written by a professional or ordinary customer. Check out the core qualities you are looking for in the product or service rather than the other swanky details you may probably won’t require.
Always pay maximum attention to reviews that compare products or services to those of a similar kind. These types of reviews always show that the user has/may have more experience on the product or service and therefore can provide reliable product information. Look out for reviews that put goods or services into perspective with others of similar kind but maybe different make.…